Cadillac Formula 1 Team Add América Móvil To 2026 Debut Squad As Latin American Reach Expands

The Cadillac Formula 1 Team continued building its 2026 infrastructure on Thursday, announcing a partnership with América Móvil that brings Telcel, Infinitum, and Claro branding into the team’s debut season. It is a commercial move that makes sense on paper. América Móvil already knows Formula 1. What it signals is how seriously Cadillac are treating the Latin American market before a single wheel has turned.

Key Points – Cadillac Formula 1 América Móvil

• América Móvil confirmed as partner for the Cadillac Formula 1 Team’s 2026 debut season
• Telcel, Infinitum, and Claro branding will appear on team properties both in the paddock and on track
• América Móvil is the largest telecoms provider in Latin America and the largest globally by mobile subscribers, excluding China and India
• The partnership was driven in part by Sergio Pérez’s arrival at the team
• América Móvil brings existing Formula 1 experience, having supported multiple drivers and teams in the past
• Cadillac operate from three hubs: Indianapolis, Charlotte, and Silverstone

A Partnership That Already Knows The Sport

América Móvil is not arriving in Formula 1 blind. The telecoms giant has backed drivers and teams before. It understands the paddock, the calendar, and the exposure that comes with it. That history matters when a brand chooses to attach itself to a team that has not yet raced.

For Cadillac, that familiarity reduces risk. A debut team already has enough unknowns without needing to educate new partners on how Formula 1 works or what it demands commercially.

The Pérez Factor

Pérez’s move to Cadillac is what pulled the trigger. But this is not a new relationship. Carlos Slim and his telecoms empire have been behind Checo for most of his Formula 1 career. The telecoms money moves where Pérez moves. It always has.

América Móvil following him to Cadillac is the same dynamic in a different colour livery. The brands get visibility. Cadillac get credibility in a market they need. And Pérez gets a project where his fanbase actually matters to the team’s commercial survival. That is a three-way alignment you do not always find this early in a programme.

Bottas sits alongside him with experience and technical reference. More than 500 combined Grand Prix starts before the team has turned a wheel. The lineup was built to give Cadillac something to point at before the car does the talking.

Building The Commercial Foundation

Cadillac are constructing everything from scratch. The car. The factory setup. The driver lineup. Now the sponsor portfolio. Each piece reinforces the next.

América Móvil operates across 22 countries. That reach does not just fill space on the livery. It opens doors in markets where Formula 1 is growing but where most established teams already have relationships locked in. Cadillac arriving as the new team with a telecoms partner of that size sends a signal about where their commercial ambitions sit.

“When Sergio Pérez joined the Cadillac Formula 1 Team, we saw the scale of their ambition and it was only natural for us to be part of their journey.”
Marcela Velasco Cámara – Chief Marketing Officer, América Móvil

“Having brands with a long history of Formula 1 participation will help us connect authentically with existing fans while reaching ones in emerging markets.”
Tyler Epp – Global Head of Commercial Strategy, Cadillac Formula 1 Team

Both quotes say the same thing in different ways. América Móvil wants reach. Cadillac want legitimacy. The partnership delivers both.

Coffee Corner Take

This is not a headline partnership. It is a structural one.

Checo brings a cheque book alongside his talent. That has always been part of the equation, and anyone who watched his time at Red Bull understands how that relationship endured. Cadillac are not the first team to benefit from that. They will not be the last.

For now it still makes sense. A new team needs commercial foundations before it needs trophies. Pérez delivers a sponsor base that is proven, familiar with Formula 1, and already plugged into Latin American markets. That is not nothing when you are building from scratch.

The real test is 2026. If Cadillac arrive competitive, this looks like smart early backing. If they disappear into the back of the grid, América Móvil’s logos become wallpaper and the Slim connection becomes just another chapter in a career that has always been more complicated than the lap times suggest.

Right now it is a smart move. Whether it becomes a good one depends entirely on what happens on track.