Williams F1 Fan Zone Austin promotional graphic with Williams drivers, team personnel and FW48 show car at 800 Congress Avenue © Atlassian Williams F1 Team

Williams F1 Fan Zone Austin Returns With Albon and Vowles for US Grand Prix Week

7 October 2026 · 07:18 BST

The Williams F1 Fan Zone Austin returns to 800 Congress Avenue from 19 to 24 October, the fifth consecutive year the team has set up in downtown Austin ahead of the United States Grand Prix. Alex Albon and Team Principal James Vowles headline the week, with Reserve Driver Luke Browning also named and more appearances still to be announced. It is the second US stop of the season and the penultimate Fan Zone of 2026. Highlights include a full-scale FW48 show car, COTA simulators, a Zoox autonomous mobility experience and an Austin Edition of the Williams x Marvel comic. Entry is free, with registration through the Williams app.


Williams F1 Fan Zone Austin promotional graphic with Williams drivers, team personnel and FW48 show car at 800 Congress Avenue © Atlassian Williams F1 Team
Williams F1 Fan Zone Austin returns to 800 Congress Avenue from 19 to 24 October © Atlassian Williams F1 Team

Williams F1 Fan Zone Austin at 800 Congress Avenue

The Atlassian Williams F1 Team Fan Zone presented by Kraken takes over 800 Congress Avenue in downtown Austin for six days. It runs from Monday 19 October to Saturday 24 October, the week of the United States Grand Prix.

Entry is free, but fans must download the Williams app and register to get in. The app also runs a digital treasure hunt, with badges to collect around the site to unlock a prize, plus 10% off Williams merchandise.

Only 1% of F1 fans are able to attend a Grand Prix in person, according to Williams. Now in its fifth season, the Fan Zone has welcomed more than 600,000 fans in F1 host cities.


Alex Albon, James Vowles and Luke Browning

Albon and Vowles headline the Austin stop, with Reserve Driver Luke Browning also named for the week. Q&As with the team’s stars are part of the programme.

More appearances are still to come. Full details will be announced on the Williams website and social channels.

Fans can also win the chance to meet a driver by testing their reflexes on the Reaction Ring or trading on the Kraken app, with the meet-and-greet run by Fan Zone presenting partner Kraken.


FW48 Show Car, COTA Simulators and Austin Merchandise

A full-scale FW48 show car will be on site. Fans can take a spin around the Circuit of the Americas on simulators, or get behind the wheel of Komatsu’s truck in its simulator experience.

Zoox will bring its autonomous mobility experience, along with a Williams x Zoox limited-edition poster designed and signed by local Austin artist Cat Barrera.

On the merchandise side, special-edition Austin items will sit alongside the 2026 Official Team Kit from New Era and the Initial D collections. The newly released Austin Edition of the Williams x Marvel comic will be on sale with previous editions and a seven-comic bundle.

There will also be a wind tunnel where fans can test objects like an aerodynamicist, alongside a waitlist for the first Williams x Racing Camp, launching in Austin in summer 2027 for ages 9 to 11.

  • Location: 800 Congress Ave, Austin, TX 78701
  • Dates: Monday 19 October to Saturday 24 October
  • Opening hours: Monday to Wednesday 11:00 to 19:00, Thursday to Saturday 10:00 to 19:00
  • Entry: free, with registration through the Williams app




Written by Terry Widdows

Founder & Editor, Coffee Corner Motorsport

This article was independently researched and written by Coffee Corner Motorsport. All opinions, analysis, and reporting are original to the publication and not affiliated with the FIA, Formula 1, Pirelli, or any Formula 1 teams or associated rights holders. All images used are credited to their respective rights holders and provided for editorial use only.


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