The F1 Business Summit Las Vegas returns on Thursday 19 November with new sessions featuring Russell Wilson, Shaun White, Ndamukong Suh, Gordon Ramsay, Jean Arnault and TGR Haas F1 Team Principal Ayao Komatsu. Formula 1 has also confirmed SPORT BEACH as a new partner, extra experiences for VIP package holders and a Post-Summit Social at F1 Arcade for all attendees. Tickets start at $550.
F1 Business Summit Las Vegas: Keynote and Featured Sessions
The summit runs from 8am to 1pm at The Colosseum at Caesars Palace during the FORMULA 1 HEINEKEN LAS VEGAS GRAND PRIX 2026 weekend. Actress, comedian and podcast host Heather McMahan hosts.
It brings executives and industry leaders together to explore the trends, partnerships and innovations shaping the future of sport, culture and entertainment.
The Keynote Panel, presented by SPORT BEACH, is titled From Athletes to Owners, Investors and Business Builders. It looks at how elite athletes carry the mindset and competitive instincts from their sporting careers into ownership, investment and business.
Super Bowl champion quarterback Russell Wilson, who appears on CBS Sports’ NFL Today, sits on the panel as an entrepreneur, sports owner and philanthropist. Three-time Olympic snowboarding gold medallist Shaun White joins him, along with fellow Super Bowl champion Ndamukong Suh, host of “No Free Lunch”. Both are entrepreneurs and investors.
In The Business of Experience, Gordon Ramsay discusses his partnership with Formula 1 and the business of hospitality. The session covers how premium dining, culinary storytelling and service excellence create moments for fans, with food and drink framed as a differentiator as sports and entertainment properties compete on experience.
Jean Arnault takes a featured spotlight, Defining a Global Cultural Phenomenon, on Formula 1’s partnership with LVMH. He’ll cover the strategic collaboration, the role of LVMH’s Maisons in the sport’s global influence, and why the partnership continues to resonate with fans. The discussion also looks at how F1 and LVMH are shaping the sport’s future and its place in modern culture.
Komatsu’s on-stage Q&A covers lessons from leading TGR Haas F1 Team. The session looks at the global business behind a Formula 1 team, balancing technology, talent, partnerships and performance, and what it takes to compete against some of the biggest organisations in sport.
New Era of Sports Fans examines long-form storytelling, technology-driven engagement and lifestyle-driven entertainment, and how brands, partners and rightsholders are feeding F1’s growth in the United States. The panel is Cadillac Formula 1 Team CMO Ahmed “Meddy” Iqbal, CAA Sports International President Matthew O’Donohoe and WHOOP CMO Dirk-Jan “DJ” van Hameren. Peter Hutton, former Eurosport CEO and Head of Sport at Meta, moderates.
“The F1 Business Summit rounds out an incredible week of events in Las Vegas, bringing together an impressive lineup of industry leaders for conversations that extend well beyond the track.”
Stefano Domenicali – President and CEO, Formula 1
“This year’s programming will explore the evolving role sports play in shaping brand relevance, storytelling and cultural connection,” Domenicali said.
“Las Vegas provides the perfect backdrop for these discussions, and we’re excited to create a forum that brings together new perspectives and adds to the energy that makes race week unlike anything else,” he added.
Fashion, Hospitality and Race Promotion Panels
Three previously announced panels have added new speakers.
Style, Speed and Sport looks at the intersection of fashion, culture and competition, and F1’s growing influence as a stage for fashion. Dylan Ashbrook, Director of Content and Brand Development for Apple Sports, joins alongside TAG Heuer CMO George Ciz and Bobby “Hundreds” Kim, co-founder of The Hundreds and Global Creative Director at Disney. Sephora Global CMO Deborah Yeh was previously announced.
Elevating the Game covers hospitality and experiential partnerships in sport. T-Mobile’s Vice President of Sponsorships and Events Amy Azzi and DO & CO CEO Attila Doğudan join John Slusher, CEO of U.S. Olympic and Paralympic Properties, and HEINEKEN USA President and CEO Maggie Timoney. Sean McBurney, Chief Commercial Officer and Regional President at Caesars Entertainment, moderates.
Race Promotion Around the World explores how regional markets shape race promotion, ticketing, the fan experience and long-term growth, and F1’s role in tourism and destination marketing. Las Vegas Convention and Visitors Authority CMO Kate Wik joins Australian Grand Prix Corporation CEO Travis Auld, Circuit of the Americas Chairman Bobby Epstein and Silverstone CEO Stuart Pringle OBE.
Domenicali gives the opening remarks with Steve Hill, President and CEO of the Las Vegas Convention and Visitors Authority. Liberty Media President and CEO Derek Chang closes the day, with both sets of remarks focused on the growth and global momentum of Formula 1.
SPORT BEACH, Tickets and the F1 Arcade Social
Formula 1 describes SPORT BEACH as a platform bringing together executives, athletes, investors and culture leaders. As well as presenting the Keynote Panel, it will curate executive roundtables for VIP guests and bring its SPORT BEACH Clubhouse to the Las Vegas Strip Circuit on the Thursday night.
The day opens at 8am with a one-hour networking breakfast before the opening remarks.
After the programme, all attendees can show their event badge at the Post-Summit Social at F1 Arcade, from 1pm to 3pm. That includes complimentary access to the F1 racing simulators, one free drink (Heineken, Moët & Chandon or a signature cocktail) and 50% off all additional food and drink.
The Summit Only ticket costs $550 including taxes and fees. It covers the full summit programme, the networking breakfast and the Post-Summit Social.
The VIP F1 Business Summit Package costs $2,500 including taxes and fees. It adds VIP seating, a merchandise bundle and the executive roundtables, plus Thursday race-day access to Trackside Tavern by Paramount+ including the SPORT BEACH Clubhouse, round-trip transport to the Paddock Club and a track tour.
Tickets are on sale at f1lasvegasgp.com. The Las Vegas Grand Prix runs from 19 to 21 November, with Formula 1 confirming the event will remain in Las Vegas through 2037.
Details of the SPORT BEACH Clubhouse programming will be shared in the coming weeks.
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