MotoGP and TNT Sports are taking the Dutch Grand Prix off the broadcast and into the middle of London. On June 28, the Outernet on Tottenham Court Road becomes the sport’s first large-scale immersive public watch party, with 360-degree race coverage across Europe’s biggest digital screens, state-of-the-art audio, and the race starting at 1pm BST. Free, open to the public throughout the day, and the first of a run of UK activations before the British Grand Prix weekend at Silverstone on August 7 to 9.
What’s Happening MotoGP London Watch Party 2026
On June 28 MotoGP brings the Dutch Grand Prix to London. Not a highlight package, not a pub screening. The Outernet on Tottenham Court Road, described in the release as the UK’s most visited attraction, pulls around 120 million visitors a year and sits on the doorstep of London’s busiest Underground station. For one Saturday, it gets wrapped in 360-degree live race coverage across Europe’s largest digital screens, with state-of-the-art audio added to give the Dutch Grand Prix a full immersive race-day feel. The race gets underway at 1pm BST. The event is open to the public throughout the day.
It’s the first time MotoGP has delivered a large-scale immersive race-viewing experience for fans anywhere. The partnership with TNT Sports is what’s making it happen, with the broadcaster bringing its Dutch Grand Prix coverage into the Outernet space and surrounding it with exclusive MotoGP content throughout the day. The idea is that whether you’re a long-term fan or someone who’s never watched a lap, the experience makes sense.
“MotoGP consistently delivers some of the most spectacular and unpredictable action in global sport, and this event is a great example of how we can bring that excitement to audiences beyond the traditional broadcast.”
Scott Young, EVP Warner Bros. Discovery Sports Europe
The Outernet is worth knowing about if you haven’t come across it. It’s an entertainment complex built around some of the most advanced immersive screen technology in Europe, the kind of space that makes a MotoGP race look and sound like something you can actually feel. For a sport built on lean angles, speed and noise, it’s a decent fit.
Why London, Why Now
This isn’t a one-off. MotoGP has flagged this as the first of a number of activations at Outernet and across the UK this summer, all building toward the British Grand Prix weekend at Silverstone on August 7 to 9. You can see where that sits on the 2026 MotoGP calendar. The goal is to get UK fans engaged with the championship before the home race arrives, and to give people who haven’t watched before somewhere easy to start.
The Outernet location helps with that. Tottenham Court Road is one of the busiest intersections in central London, the footfall is enormous, and the screens are visible from the street. It’s in the middle of the city on a Saturday afternoon with a MotoGP race running on the biggest screens in Europe.
“This is about reimagining how fans experience MotoGP. Outernet gives us the opportunity to take the sport beyond the circuit and into the heart of a global city, creating a fully immersive environment where fans can feel the speed, intensity and emotion of race day in a completely new way.”
Kelly Brittain, Managing Director of Global Marketing, MotoGP
The Dutch Grand Prix at Assen is a good race to build this around. The TT Circuit is one of the most loved on the calendar and the racing there tends to be close. If you’re going to pick a race to introduce someone to MotoGP on a 360-degree screen in central London, Assen is a reasonable choice.
The Bigger Picture
MotoGP’s UK audience has always been there but the sport hasn’t always made it easy to find the championship if you’re not already looking. TNT Sports holds the broadcast rights and does the coverage well. Silverstone sells out. But between the race weekends the visibility drops off in a way that Formula 1 and Premier League football simply don’t. Anyone wanting to catch up on where the 2026 MotoGP World Championship stands heading into the summer will find it’s been a close one.
What this activation is trying to do is fill some of that gap. Millions of people walk past the Outernet on a Saturday. Some of them will stop when there’s a MotoGP race on screens that make the lean angles and the speed register in a way a phone or a television doesn’t quite manage. That’s the audience MotoGP wants pointing toward Silverstone in August.
“MotoGP is a sport built on speed, spectacle and emotion, making it a natural fit for Outernet. We’re thrilled to partner with MotoGP and TNT Sports to showcase how immersive technology can transform live sport into a world building experience.”
Rowena Maddock, Commercial Director, Experiential, Events & Venue, Outernet
It’s a smart use of the Silverstone window. The British Grand Prix gives MotoGP a natural marketing moment in the UK every August. Building activations around it in the weeks before, starting with something this visible in central London, makes that moment land harder. Whether it moves the needle on UK audience numbers is the longer question. June 28 is the first data point.
If You’re in London
The event is free and open to the public throughout the day on June 28. The Dutch Grand Prix starts at 1pm BST. The Outernet is at the junction of Tottenham Court Road and Oxford Street, right outside the Underground station. No tickets, no booking, just turn up.
The British Grand Prix weekend at Silverstone follows on August 7 to 9. Tickets are available now.
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