One Fan, Every Race: Heineken Extends Formula 1 Partnership with First-Ever Season Ticket

Formula 1 has renewed its decade-long Heineken Formula 1 partnership, expanding one of the sport’s most visible global partnerships into a new multi-year chapter, and at the heart of the announcement sits a familiar face. Brandon Burgess, known online as Full Time Formula, has captivated fans this season by attending every Grand Prix on a self-funded £20,000 budget while juggling a full-time job. His journey has become one of the most positive stories of the year, and now he’s been named the first holder of Formula 1’s new Heineken Season Ticket for 2026, with another golden ticket up for grabs next year through F1 Unlocked.

Key Points

• Formula 1 and Heineken confirm an expanded multi-year global deal.
• Heineken 0.0 becomes title partner of three Grands Prix per season.
• The F1 Fan Zone will now run as Heineken 0.0 Presents: The Fan Zone.
• New “Heineken Star Fans” campaign celebrates supporters worldwide.
• Brandon Burgess, Full Time Formula, named first F1 Season Ticket holder.
• Heineken continues responsible-drinking messaging with its 0.0 product line.

A decade on, the partnership grows up

Heineken joined Formula 1 in 2016 and quickly became part of the sport’s DNA. Trackside billboards, Paddock Club bars, and pop-up experiences have appeared in every corner of the world. Nearly ten years later, the relationship has matured into something much larger. A central piece of F1’s entertainment machine.

The new agreement locks in multiple seasons of collaboration. It brings naming rights to three races each year and a renewed commitment to the fan experience. The Heineken 0.0 Fan Zone will headline race weekends with new installations, live activations, and interactive spaces that blend the party with the paddock.

The fan who inspired it

Among the new announcements, the Season Ticket stands out. A carbon-fibre pass granting access to every Grand Prix on the calendar, with travel and accommodation included. A fan’s golden ticket, engineered from the same material as the cars they follow.

The inaugural holder is Brandon Burgess, the man behind Full Time Formula on Instagram. He’s spent the entire 2025 season travelling the world on a tight £20,000 budget, capturing the sport from the grandstands and sharing it with a growing online community. His story caught the attention of fans, media, and now Formula 1 itself.

He’s also a friend of Coffee Corner Motorsport, and it’s brilliant to see his passion recognised with the first official Season Ticket for 2026. Next year, Heineken will give another fan the same opportunity through F1 Unlocked.

The shared philosophy

Both brands talk about innovation and spectacle. Buzzwords that often mean more than they say. But this time, it feels genuine.

Behind the PR lines sits a simple truth. Heineken has become one of the few brands that genuinely shape what a Formula 1 weekend looks and feels like.

Zero-alcohol, full-throttle message

Alongside the branding and hospitality, Heineken continues to push its 0.0 line. The zero-alcohol product sits at the core of its responsible-consumption campaign. Expect to see the familiar green and blue banners wrapped around the grid, from pit wall to podium, for years to come.

The Coffee Corner Take – Heineken Formula 1 partnership

This one matters.

Heineken isn’t just another logo on the barrier. It’s the company that helped Formula 1 figure out how to mix entertainment with conscience. The beer brand that built parties around the paddock, then told people to drink responsibly while doing it. That balance takes some skill.

And now, with the Season Ticket, they’ve hit on something genuinely special. Not another VIP package or influencer invite, but a fan-first prize that actually captures what this sport means to people. One pass, every race, all season. Flights covered, hotels sorted, access guaranteed. It’s not just a giveaway. It’s a dream with a boarding pass.

For someone like Brandon, who’s spent a year circling the globe on his own budget just to be part of it, that recognition matters. It’s a nod to the fans who make sacrifices to follow this sport week after week. The ones in the grandstands when it rains, who queue at gates before sunrise, who save for months just to hear the engines live.

That’s what makes this so good. It celebrates the people who keep Formula 1 alive, not just the ones who sell it. And for another fan to get the same shot next year through F1 Unlocked? That’s brilliant. It’s how you keep the connection real.

The partnership’s longevity says something too. Amid all the shiny new collaborations with Disney, Apple, and LVMH, Heineken has stayed the course. It’s become part of the sound and colour of modern Formula 1. The fizz at the finish line. The confetti on the podium. The green glow on the barriers as the lights go out.

And whether you’re raising a 0.0 or not, you can’t ignore it. Formula 1 wouldn’t look, sound, or feel quite the same without Heineken in the mix.