Formula E has launched a new Roblox experience titled Formula E: Electric Lap, developed in partnership with gaming and entertainment studio Feenix, with the Formula E Electric Lap Roblox project forming part of the championship’s push to reach younger audiences through digital platforms ahead of the 2025/26 season.
Key Points – Formula E Electric Lap Roblox
- Formula E has launched Electric Lap, a new Roblox experience developed with gaming studio Feenix
- The project brings Formula E’s electric racing concepts, including energy management and strategy, into interactive gameplay
- Four generations of Formula E cars, from GEN1 to GEN4, are featured alongside officially represented teams
- Environments are inspired by real Formula E host cities such as Miami, Tokyo and London
- The experience is designed to evolve across the 2025/26 season with ongoing content updates
What Is Formula E: Electric Lap?
Electric Lap is a motorsport-themed Roblox experience designed to translate Formula E’s electric racing concepts into interactive gameplay. Players can customise cars and avatars, race in multiplayer environments, and engage with mechanics inspired by real-world Formula E competition, including energy management, regeneration and tactical decision-making.
The experience includes four generations of Formula E cars, spanning GEN1 through to the current GEN4 era, alongside officially licensed teams past and present, including Porsche, Jaguar and Nissan. Environments draw inspiration from real Formula E host cities such as Miami, Tokyo and London, alongside stylised and fantasy street circuits.
“Formula E has always pushed boundaries in motorsport, and launching Electric Lap on Roblox extends that approach beyond the racetrack. This collaboration opens the door for millions of young players to discover electric racing through creative, interactive gameplay. It’s an important step in how the championship connects with new audiences.”
Jeff Dodds, CEO, Formula E
Gameplay Features and Ongoing Development
Electric Lap blends street-style racing with strategic elements at the core of Formula E’s sporting identity. Customisation plays a central role, with unlockable liveries, avatar items and user-generated content designed to carry across the wider Roblox platform.
Formula E confirmed the experience will continue to evolve throughout the 2025/26 season and beyond, with additional tracks, live events aligned to race weekends, seasonal content drops and further feature updates planned across 2026.
The project has been developed and is supported by Feenix, a studio specialising in branded and immersive Roblox experiences, which will continue to manage community engagement, updates and creator collaborations.
“Bringing Formula E into Roblox allows its strategic and sustainable DNA to be experienced through play. Electric Lap translates energy management, tactical decision-making and city racing into something players can actively engage with. Roblox is where this generation already spends its time, making it a natural platform for this collaboration.”
Michelle Perez Barrous, General Manager, Feenix Studio
Context
Formula E’s move into Roblox reflects a broader effort to expand its digital footprint and introduce the championship to new audiences through platforms where younger fans already engage, including gaming platforms and other digital fan engagement initiatives. The launch of Electric Lap aligns with Formula E’s wider strategy of blending sustainability, technology and entertainment beyond the racetrack, positioning the series within interactive and gaming-led spaces as part of its long-term fan engagement approach.
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