Formula 1 COTA 2034 has been confirmed, with the sport signing a new 10-year contract to keep the United States Grand Prix at the Circuit of the Americas on the calendar through 2034. The agreement secures the long-term future of the Austin round as Formula 1 continues to grow its audience across the United States, ahead of Apple’s exclusive broadcast partnership from 2026.
The extension cements Austin’s position at the centre of F1’s U.S. strategy, arriving alongside a wave of new investment in the circuit’s infrastructure and hospitality areas. It’s the latest move in Liberty Media’s wider plan to lock in a sustainable American footprint, balancing spectacle with stability.
A cornerstone for America’s F1 boom
- Circuit of the Americas confirmed to host the United States Grand Prix through 2034
- New multi-phase fan and hospitality upgrades announced for 2026
- F1’s U.S. audience passes 52 million, nearly half aged under 25
- 2023 race generated $1 billion in local impact and $38 million in tax revenue
- Extension aligns with Apple TV’s exclusive broadcast deal from 2026
A cornerstone for America’s F1 boom
Formula 1 has renewed its partnership with COTA for another decade, securing a race that has grown into one of the sport’s most successful modern fixtures.
Since its debut in 2012, the Austin weekend has evolved into a three-day festival of racing, music and Texan culture. The crowd topped 432,000 last season, making it one of the largest on the calendar.
COTA’s ownership group has already confirmed a new investment plan. It includes expanded fan zones, redesigned paddock suites and a major overhaul of the Turn 15 hospitality complex. Construction begins after the 2025 event, with the new facilities set to open in time for 2026.
“Each year, Austin stands out as a true highlight for fans, drivers and teams.”
Stefano Domenicali, President & CEO, Formula 1
The numbers tell the story. In its first decade, the Grand Prix delivered more than $7 billion in economic impact for Texas. The 2023 edition alone added $1 billion in direct and indirect spending, generating $38 million in tax receipts for the state.
For Formula 1, the long-term deal locks in consistency. Austin is the reliable anchor of the sport’s growing U.S. calendar, a contrast to the flashier additions in Miami and Las Vegas.
“COTA has grown into a favorite stop on the global calendar, thanks to the fans and the city.”
Bobby Epstein, Chairman, Circuit of The Americas
COTA chairman Bobby Epstein said the renewal was “a recognition of what Texas and Formula 1 have built together.” He described the next phase of development as a way to “elevate the experience for everyone, from the grandstands to the suites.”
The circuit’s investment includes hospitality expansion, upgraded spectator facilities and improved transport infrastructure to handle the growing attendance. Several new U.S. corporate partners are also expected to join in 2026 as part of a broader commercial relaunch.
A cornerstone for America’s F1 boom
Formula 1’s U.S. fanbase continues to grow rapidly, now reaching 52 million. Nearly half of those new fans are aged 18 to 24, and more than half identify as female. It’s a shift Liberty Media has worked to achieve since it took over the championship.
The next big step arrives in 2026 when Apple TV becomes Formula 1’s exclusive broadcast home in the United States. The integration of F1 TV within Apple’s ecosystem is expected to further boost access and audience growth.
“A 52 million fanbase and a billion-dollar weekend. Austin is the anchor.”
Coffee Corner Motorsport – Editorial
The United States Grand Prix now stands alongside Monza, Suzuka and Silverstone as one of the sport’s long-term fixtures. But its character is unmistakably American.
From the steep climb into Turn 1 to the flowing sweep through Turns 3 to 6, COTA remains one of the most technically demanding circuits in the world. And with new investment, it looks set to stay that way for another decade.
“Thirteen years in, COTA isn’t slowing down. It’s the cornerstone of Formula 1’s American era.”
Coffee Corner Motorsport – Editorial
Coffee Corner Take – Formula 1 COTA 2034
This deal isn’t just a renewal. It’s a statement.
Austin has proved that Formula 1 can thrive in the U.S. with the right mix of racing and culture. The circuit built its identity from the ground up and now becomes the foundation for Liberty’s next chapter in America.
While Las Vegas brings glamour and Miami brings celebrity, Austin brings authenticity. It’s loyal, packed, and genuinely loved by teams and fans. The long-term commitment means more than just security for Texas – it means F1 finally has a home base in the States.
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