Audi Revolut F1 Team is taking Formula 1 into the heart of Singapore with “The Art of Influence”, a race-week programme spanning food, fashion, community sport, retail, entertainment and public viewing. Fans can take part without needing a race ticket. Highlights include GABICO, a gelato flavour created by Gabriel Bortoleto and Nico Hulkenberg, the R26 show car at Funan Mall, and a prize draw for a VIP trip to the Las Vegas Grand Prix.
The Art of Influence Audi F1 Singapore
The programme brings together Audi, the team’s global partners and Singaporean businesses and communities, turning locations across the city into places to meet the team.
Fans can connect with the team without a race ticket or paddock access. Everything links to a hub on audif1.com, open to fans in Singapore and around the world. Fans register, then collect digital Team Cards by visiting locations, joining activities and engaging with campaign content online.
The cards unlock exclusive collectibles and entries into prize draws for team experiences. Each unlocked card earns one entry into the main draw, with one winner and a guest heading to the Las Vegas Grand Prix on a VIP trip. Registered fans also keep access to further content, rewards and opportunities after race week.
There’s also a special Singapore fanwear collection made with adidas, with a pattern built around the city’s cultural diversity, architecture and energy.
“From the beginning, we promised to bring Formula 1 closer to people.”
Stefano Battiston – Chief Brand and Commercial Officer, Audi Revolut F1 Team
“In Singapore, we are putting that promise into practice through experiences shaped by the city’s culture and communities,” Battiston said. “Our multi-brand powerhouse makes this possible, bringing partners and local businesses together to create something people can be part of, whether or not they have a race ticket.”
“We want those connections to last well beyond race week.”
Gelato, Coffee and the R26 Show Car
GABICO combines the names of Gabriel Bortoleto and Nico Hulkenberg. The drivers created the flavour with Singaporean botanical gelato brand Birds of Paradise, and it’s available at the Craig Road and Beach Road stores. Engaging with it through the hub unlocks its own Team Card and an extra prize draw entry.
At the Audi House of Progress, the Audi RS 5 sits alongside a collaboration with Burnt Ends Bakery. Together with Michelin-starred chef Dave Pynt, the team will offer a weekly special exclusive to the activation, plus premium coffee and freshly baked products in co-branded packaging. Visitors can also win items from the Singapore collection.
Funan Mall gets a joint Audi and adidas space, with the R26 show car at the entrance and the RS 5 inside. The Singapore collection will be shown on mannequins, with merchandise on sale at the adidas store, and the drivers will make a public appearance there.
Community Run, Public Viewing and the Race Week Schedule
On race Sunday morning, a community run with adidas, World of Hyatt and local running clubs starts at Andaz Singapore and follows a coastal route to Funan Mall for a photo with the R26, before returning to the hotel for refreshments. Finishers can claim a Team Card and enter a draw for a kit from the Singapore collection.
Paulaner Brewery becomes a co-branded public viewing venue, with dedicated broadcasts, limited-edition merchandise and its own digital badge for the prize draw.
Head of Race Strategy Rithvik Dhananjay, who has a family connection to Singapore, is also fronting a content series and a team food guide to his favourite hawker centres and street-food spots.
- GABICO at Birds of Paradise, Craig Road and Beach Road: October 3 to 11. Monday to Thursday and Sunday 12pm to 10pm, Friday and Saturday 12pm to 10.30pm
- Burnt Ends Bakery, Audi House of Progress: October 3 to 11, daily 8am to 4pm
- Audi R26 show car and RS 5, Funan Mall: October 8 to 11, 10am to 10pm
- Singapore Grand Prix public viewing, Paulaner Brewery: October 8 to 11. Thursday 11am to midnight, Friday to Sunday 11am to 1am
- adidas community run, 4km: October 11, 7am, from Andaz Singapore, 5 Fraser Street. Register through the adidas Running app
The date and time of the drivers’ Funan Mall appearance have not been announced.
Audi Revolut F1 Team
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