Atlassian Williams F1 Team And New Era Unveil 2026 Team Kit

Atlassian Williams F1 Team 2026 Formula 1 team kit has been unveiled in partnership with New Era, marking the first official apparel release under the new agreement as Formula 1 prepares for its next regulation cycle.

Key Points – Atlassian Williams F1 Team 2026 Formula 1 team kit

• New Era confirmed as Atlassian Williams F1 Team’s official teamwear partner
• 2026 team kit revealed at a launch event held at One Marylebone in central London
• Apparel to be worn by drivers, engineers, and team personnel throughout the season
• Design elements set to feature on Williams’ FW48 testing livery
• Collection goes on sale from January 21 via official retail channels

The 2026 collection has been designed and produced by New Era and will be worn by Alex Albon, Carlos Sainz, and Williams’ trackside personnel across the upcoming 24-race Formula 1 season, which spans 21 countries. The range has been developed to meet the operational, travel, and performance demands of a modern F1 campaign.

The collection includes official teamwear, outerwear, and lifestyle pieces across men’s and women’s fits. Key items include rain jackets, padded jackets, gilets, tech polos, hoodies, and a varsity jacket, alongside an extensive headwear offering built around New Era’s established silhouettes.

Design cues from the new kit have also been incorporated into a fan-selected testing livery, which will appear on Williams’ 2026 Formula 1 car, the FW48, during its first on-track running in Barcelona next week.

Williams Team Principal James Vowles described the launch as a reflection of the team’s current identity and long-term direction, while Carlos Sainz said he was looking forward to seeing fans wearing the new kit throughout the season.

The Atlassian Williams F1 Team 2026 kit will be available to purchase from January 21 via williamsf1.com, neweracap.eu, and selected retailers.